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Toys R Us continues to increase summer sales via bigger QR code push
Under the mobile umbrella Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards....
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Toys R Us drives holiday sales via multichannel mobile effort
Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code...
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FAO Schwarz, eBay bolster holiday sales via new mobile app
FAO Schwarz has teamed up with eBay to launch the FAO Schwarz Gift Finder mobile application to let consumers search through thousands of toys. The effort encourages consumers to turn to their mobile...
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Toys R Us flaunts ongoing deals via mobile
Toys R Us is continuing to place mobile at the center of its marketing strategy with a new campaign that uses the medium to promote deals and drive sales. Toys R Us is running the campaign within...
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Toys “R” Us targets tablet users with interactive, brand-building app
Toys “R” Us has launched a new mobile application for iPad and Android tablets that centers around its mascot Geoffrey the Giraffe and endeavors to build brand awareness. The Geoffrey’s Jungle app...
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Toys “R” Us makes SMS linchpin in strategy to reach busy parents on-the-go
Toys"R"Us SMS blast With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers. The retailer sends regular...
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